SWAPFIETS x TOO good to go:
a perfect match
Brand Collaboration Activation Campaign
Concept, Storyboard & Art Direction: Samuel Asenjo & Cecilie Stoltenberg
Motion Design: Roberta Leoni
Static Design: Theresa Hödl
Partner Marketing: Thijs Kennis, Ellen Cannon, Laura Nielsen, Julia Herni & Anneloes Beverwijk
3,000 bike basket covers. Five cities. €1.62M in estimated media value.
We turned Swapfiets bikes into moving media with a limited-edition Too Good To Go basket cover, bringing two sustainable brands together around one simple idea: a perfect match.
2026
Too Good To Go partnered with bike subscription service Swapfiets to turn thousands of everyday bike rides into moving media across Europe.
At the heart of the partnership were 3,000 limited-edition Too Good To Go bike basket covers, distributed across Amsterdam, Copenhagen, Berlin, Hamburg and Paris - generating an estimated €1.62M in annual equivalent media value.
For the campaign, we developed the creative platform around the idea of Too Good To Go and Swapfiets being “a perfect match” — two brands helping people make small, everyday choices that are better for the planet.
As the creative lead, I worked on the creative concept, art direction and storyboarding, shaping how the idea came to life across the campaign. The concept extended across social, CRM, in-store, PR and a giveaway, connecting the physical bike covers with a recognisable campaign story across multiple markets.
The partnership launched across Denmark, the Netherlands, Germany and France, combining physical brand visibility with digital and retail touchpoints to drive awareness, engagement and acquisition.