What started as a fun internal side project has grown into an ongoing merch collection for Too Good To Go designed exclusively for the people behind the brand.

As the sole designer, I’ve shaped every part of the collection from the ground up: from colours, materials and garment weights to fits, print techniques, embroidery, thread colours - you name it! The goal has always been to create pieces that feel unmistakably Too Good To Go, while still being things people genuinely want to wear - more like a considered clothing collection than traditional corporate merch.

The collection has become a bit of an internal favourite and continues to evolve with new pieces and drops. We also built an internal merch shop to give the collection a home, keeping the visual storytelling in-house too. For the photoshoots, we cast Too Good To Go employees, creating imagery that feels authentic, familiar and human, just like the people the merch was made for.